Company History
1999
William Yeh founds Genesis Securities LLC. in Flushing, New York. The Securities and Exchange Commission approves Genesis as a broker/dealer and the firm begins to build its technology infrastructure, including state-of-the-art data center and high-speed direct connections to major markets and ECNs.
2000
Genesis opens for business and begins development of its own DMA trading platform, LASER .2001
Genesis’ business grows rapidly despite the declining stock market.2002
Genesis executes over 70 million shares in one day, a new volume record for the company .2004
Genesis DMA platform, LASER, receives NASDAQ’s prestigious Platinum Class certification.It is the first order entry platform to receive this highest Platinum rating.
Brad Reifler, Tom Dittmer, Bert Cohen, and Paul Chu join as managing directors of Genesis .
Genesis moves its headquarters to 50 Broad Street in the heart of New York’s financial district just steps from the New York Stock Exchange.
2005
NASDAQ’s invites William Yeh to closing bell ceremonies honoring LASER’s continued success in the NASDAQ certification program.After rigorous review, Genesis is approved as a self-clearing broker/dealer and becomes a member of The National Securities Clearing Corporation (NSCC) and The Depository Trust & Clearing Corporation (DTCC).
Genesis Securities begins development of SogoInvest, a new online trading platform focusing on providing friendly service, fast executions, and low commission trading to retail investors.
Genesis executes over 100,000 trades in one day, a new volume record for the company
2006
Genesis launches SogoInvest, a new online brokerage, offering $1.50-$3.00 online equity trade commissions.Forbes Magazine publishes an article about Genesis Securities and SogoInvest, calling the firm “The Deepest Discount Broker.”
William Yeh is awarded the 2006 Taiwan and Overseas Chinese Entrepreneur Award by the China Youth Career Development Association in recognition of Mr. Yeh’s business success. The award is presented to Mr. Yeh by President Chen Shuibian and Vice President Annette Lu of the Republic of China in Taipei, Taiwan.
Genesis executes over 200,000 trades in one day, a new volume record for the company
2007
SogoInvest is ranked among The Best Discount Brokers of 2006 by Barron’s.2008
SogoInvest changes itd name to SogoTrade, launches new website, www.sogotrade.com, and introduces a new robust trading platform . ¬ On January 23rd, Genesis transacts 130,674,739 shares in one day, a new volume record for the company .- View Current Position Openings
- Email Human Resources
- Visit the SogoTrade Homepage
- Visit the Genesis Securities Homepage
Regulatory Membership
