Please make sure javascript is enabled for proper function of the website.
July 11th, 2006
SogoInvest.com launches to the public as the low cost provider for online trading
SogoInvest envisions becoming "The People's Broker". The basic concept is to provide its customers with the lowest commissions possible, and the ability to invest for retirement utilizing small, self-directed periodic investments made over the long term.
SogoInvest believes that one of the most effective and safest ways to invest for retirement is by purchasing shares in equity products that track the performance of popular market indexes like the S&P 500, which represents the top 500 companies in the US. Over time, investing using dollar cost averaging (buying the same dollar amounts regularly) will yield a performance mirroring the index, or approximately 10% . Compounded annually, at 10%, even small regular investments can yield a substantial return over the long term. This return, coupled with SogoInvest's fee structure will yield substantially better results than other investment venues (mutual funds, etc.) that charge significantly higher commissions.
SogoInvest enables individuals to invest automatically, and pay as little as $1 per investment. No minimums are required to open an account. All trading takes place online, and the SogoInvest.com website makes it as easy as possible. The site provides research, education, and account management sections designed specifically for functionality and ease of use.